EMMA’s Event Measurement Certification Set to Launch
Industry’s first certification program in event measurement opens for registration.
The Event Marketing Measurement Association (EMMA, formerly EMMC) is thrilled to announce the launch of the industry’s most comprehensive event measurement certification course — designed for event and marketing people at all levels, from professionals beginning their event measurement journeys to seasoned marketers who want to up their measurement game.
The course was created by leaders at EMMA, with practical experience measuring events for brands like Amazon, Meta, Google, Toyota, American Express, HSBC, KPMG, Mars, Bayer and many others. It has been developed in collaboration with Storycraft Lab, learning experience design and facilitation specialists.
With 13 chapters focusing on the fundamentals of measurement through best practices in data collection, analysis and reporting, the Event Measurement Certification Course is the event industry’s most comprehensive measurement training program — and the only one providing a certification in event measurement.
As a nonprofit organization focused on improving the industry through measurement, EMMA has ensured that the course is financially accessible:
• $149 for EMMA members
• $399 for non-EMMA members
“We are democratizing access to critical knowledge that has been the domain of specialists like me for too long,” says EMMA founder and President Dax Callner. “It’s time to give everyone access to measurement tools and expertise — ultimately helping the industry to unlock its true potential.”
Course content includes instruction and practical exercises to reinforce knowledge. Each chapter also includes a short exam to test knowledge retention.
Register for Event Measurement Certification and get the skills you need to effectively and efficiently measure events and experiences, along with a certification you can add to your professional profile.
READY TO STRENGTHEN YOUR EVENT MEASUREMENT SKILLS?
Pre-register for EMMA’s Event Measurement Certification Course and gain the skills you need to effectively and efficiently measure events and experiences — along with a certification you can add to your professional profile.
PRE-REGISTER NOW
https://emma.thinkific.com/products/courses/event-measurement-cert
A special thank you to our partners at Exhibitus, FastSensor, GES, Hamilton, Hill & Partners, ipme, Spiro and Zenus AI for their support of EMMA.
ABOUT EMMA
The Event Marketing Measurement Association (EMMA, formerly EMMC) is a not-for-profit industry association dedicated to driving consistent, credible measurement across the experiential marketing industry.
At EMMA, we believe consistent, outcome-focused measurement is critical to protecting and growing the industry. Our mission is to standardize core experiential marketing metrics and measurement methodologies, aggregate and share anonymous benchmarks, and promote the effective measurement of all experiential marketing programs globally.
LEARN MORE ABOUT EMMA