Expo Centric and Event Mill Launch Expo Centric WA with Major Investment in Western Australia.
New 2,200sqm Jandakot facility brings large-scale exhibition stands, activations, event builds and retail displays closer to WA brands Perth, Western Australia – Expo Centric and Event Mill have officially launched Expo Centric WA, a new exhibition, activation and event production company established to bring greater large-scale design, manufacturing and production capability to Western Australia.
Operating from a newly secured 2,200-square-metre manufacturing and production facility in Jandakot, Expo Centric WA represents a significant investment in Western Australia’s growing exhibition and events industry.
The joint venture combines Expo Centric’s national experience delivering high-end exhibition environments and major brand activations with Event Mill’s established Western Australian operations, local market knowledge and event production capability.
Expo Centric WA will deliver:
• Premium custom exhibition stands
• Brand activations and experiential environments
• Complete exhibition and show builds
• Corporate and public event environments
• Retail displays and permanent brand installations
• Custom joinery, printing, audiovisual and modular display solutions
The new operation brings significant additional exhibition manufacturing and production capacity into Western Australia, allowing more complex and ambitious projects to be designed, manufactured, pre-built and delivered locally. Bringing More Major Exhibition Production to WA
Many of the largest and most elaborate exhibition stands appearing at Western Australian events are currently designed and manufactured on the east coast before being transported thousands of kilometres to Perth. This model can add substantial freight, travel, labour and logistics costs to major projects, while also increasing their environmental impact. Based on Expo Centric’s experience delivering major exhibition projects across Australia, delivering the same large custom exhibition stand in Perth can cost a client approximately $50,000 more than delivering it at a comparable Sydney event, largely as a result of interstate freight, travel and associated logistics. Expo Centric WA has been established to change that equation. By designing, manufacturing, storing and delivering projects locally, the company will give brands greater access to ambitious, high-production-value exhibition environments without the traditional east coast freight premium. The local operation will also provide shorter lead times, faster design changes, direct access to the production team and greater control over project costs, quality and outcomes. “This is much bigger than opening another office. We are building genuine large-scale exhibition and event production capability in Western Australia,” said Stan Kruss, CEO of Expo Centric. “I have personally been travelling to Perth to deliver exhibition stands since 2008, and the cost of transporting major builds from the east coast has continued to climb. In many cases, a client can spend around $50,000 more simply because their event is in Perth rather than Sydney. “That money should be invested in creating a more impressive experience, not moving trucks and teams across the country. Expo Centric WA allows us to put that investment back into the stand, the activation and the audience experience. “We have worked in the Western Australian market for many years, and we see enormous opportunity here. The market is continuing to grow, brands are becoming more ambitious in what they want to create, and we believe the time is right to make a substantial long-term investment in local capability.” A 2,200sqm Facility Built for Ambitious Projects
The Jandakot facility has been established to support large and technically complex projects from initial concept through to manufacturing, pre-build and installation.
Its in-house production capabilities will include:
• High-end custom joinery and fabrication
• Wide-format printing and graphic production
• Large-scale audiovisual and technology solutions
• Project storage and logistics
• More than 2,000 Aluvision frames for modular and custom construction
• Full pre-builds, quality control and client inspections prior to installation
This infrastructure will allow Expo Centric WA to service individual exhibitors, major national and Western Australian brands, retailers, event agencies and exhibition organisers. It will also create new local employment opportunities across design, project management, manufacturing, printing, audiovisual production, logistics and installation. Kruss said establishing genuine production capability in WA, rather than simply creating a local sales presence, was fundamental to the company’s strategy. “If you want to materially change what can be delivered in a market, you need the infrastructure behind it,” he said. “That means having the space to manufacture and pre-build major projects, the equipment and technology required to produce them, and importantly, the people on the ground who can deliver them. “We are investing in all of those areas because this is not a short-term expansion for Expo Centric. We see Western Australia as an important part of our national business for the long term.” Expanding What Is Possible for WA Exhibitions and Events Expo Centric WA has been created not only to service brands already exhibiting in Western Australia, but also to support exhibition organisers and event agencies looking to deliver larger, more sophisticated and more ambitious experiences in the state. The new operation will provide WA clients and organisers with greater local access to the scale of design, manufacturing, audiovisual technology and production capability typically associated with Australia’s largest exhibition markets. “Western Australia deserves the same level of exhibition design, technology and production that brands expect at the country’s largest east coast events,” said Kruss. “There is an enormous opportunity to continue lifting the scale and production value of exhibitions, activations and brand experiences in WA. “We want brands to be able to bring their biggest ideas to Perth without having to compromise because of geography or spend a significant part of their budget simply getting infrastructure across the country.”
Local Knowledge Meets National Experience Event Mill Directors Jesse Wilson and Nick Spencer said the partnership was built around combining two businesses with complementary strengths. “Expo Centric brings an enormous amount of specialist exhibition experience, design capability and national knowledge to the partnership, while Event Mill brings an established WA operation, local relationships, event production experience and a detailed understanding of this market,” said Wilson. “The important part for us is that this is not simply an east coast business opening a sales office in Perth. We are investing in the people, equipment, manufacturing capability and infrastructure required to deliver these projects properly here in Western Australia. “That means more work can be designed, manufactured, pre-built and delivered locally, giving clients greater flexibility, certainty and access to the production process while also supporting local employment and suppliers.” Spencer said the scale of the new Jandakot operation would allow Expo Centric WA to work across a broad range of projects. “The opportunity extends well beyond individual exhibition stands,” he said. “From complete exhibition and show builds through to major brand activations, event environments, retail displays and permanent installations, we now have the space, equipment, technology and team required to deliver significant projects locally. “We have made a substantial investment from day one because we want Expo Centric WA to become one of the leading exhibition and event production businesses in Western Australia.” A Long-Term Commitment to Western Australia Expo Centric WA enters the market with substantial infrastructure, an established local operational base and the backing of two experienced Australian event and exhibition businesses. The company will support existing Expo Centric clients exhibiting in Western Australia while building long-term relationships with WA brands, agencies, retailers, venues and exhibition organisers. “This is a serious commitment to the Western Australian market,” said Kruss. “We are investing in local manufacturing, local employment and local capability because we believe WA has the potential to become one of Australia’s most exciting markets for exhibitions, events and brand activations.
“Our ambition is significant. We want Expo Centric WAto become the leading exhibition and brand experience production company in Western Australia, and we are putting the infrastructure, people and investment behind the business to achieve that.”
About Expo Centric WA
ExpoCentric WA is a joint venture between ExpoCentric and Event Mill, delivering premium exhibition stands,brand activations, complete show builds,eventenvironmentsand retail displaysthroughout WesternAustralia.
Operating from a 2,200-square-metre manufacturing and production facility in Jandakot,Expo CentricWAcombines local manufacturing and delivery with national-levelexhibitiondesign, technology andproduction capability.