CEIR Releases 2018 Marketing Spend Decision Report The B2B Exhibition Channel Captures Largest Share of Exhibitor Marketing Budgets

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Recently, the Center for Exhibition Industry Research (CEIR) released an updated version of its popular Marketing Spend Decision Report, originally published in 2015 with new research tracking how much business-to-business (B2B) exhibitions capture of exhibitor marketing budgets in its 2018 edition.

“This report shows the continued strength of B2B exhibitions. It is the face-to-face marketing channel of choice for brand marketers that use it,” remarked CEIR CEO Cathy Breden, CAE, CMP. She added, “The report offers exhibitors and exhibition organizers valuable metrics. In addition to profiling the complete marketing channel mix among brand marketers that exhibit, it also includes other important metrics that indicate movement in the market that stakeholders need to understand to effectively respond.”

Though B2B exhibitions dominate in capturing the largest share of the marketing budget of these brand marketers, this study reveals marketing budgets are stagnant. Stagnant budgets, coupled with the documented increase in median number of exhibitions participated in, finds median spending per exhibition has not increased since last reported in 2015. Taking inflation into consideration, spending has declined marginally.


Looking forward to 2018, the number of exhibitions participated is expected to hold. Positive movement in net square footage (NSF) is expected to come from more exhibitors planning to increase their booth sizes at events they are participating in over adding exhibitions to their remaining schedule for 2018.

2018 Marketing Spend Decision Report also highlights differences by specific demographics including annual revenues, annual marketing budgets, booth size and specific CEIR sectors.
Online survey results are based on a study conducted by CEIR during the spring of 2017, polling a sampling of exhibitors from lists provided by Freeman, GES, Fern Expositions, Hargrove and Shepard Exposition Services. A total of 424 exhibitors responded.
 
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Exhibitions Day - Kelli Glasser, President Emeritus of the EDPA, on Exhibitions Day

Exhibitions Day - Kelli Glasser, President Emeritus of the EDPA, on Exhibitions Day

Exhibitions Mean Business was the united declaration of the 100+ individuals from our industry to our representatives on Capitol Hill during Exhibitions Day 2017.  The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth installment, with attendance growing each year.  While there are no exhibits, it is the epitome of the time-limited face-to-face influence that is central to our industry.

Competition in the Marketplace

“The reports of my death have been greatly exaggerated” -Mark Twain

I’ve been thinking a lot about the notion of competition in the business marketplace lately. Generally speaking, competition is not something we like to talk about openly within our industries. We know who our competitors are and in most cases, we’re even cordial with and about them when its needed. It’s likely that we’ll talk within our companies, internally about who our competitors are…that’s an important strategic step in both benchmarking our own companies as well as keeping up with and surpassing our competitor’s goods & services.

It's All About The Experience

It's All About The Experience

With 2016 fresh behind us, it seems like a good time to look back and do a quick evaluation. Was it a good year for you personally? Did you move things forward, stay in-place or slip behind a bit? Did you experience both love and loss in 2016? Did you have any fun getting there?

Let’s switch over to our professional lives. What did you try out that was new and perhaps even risky this past year? What new experience did you help to build?

Business Innovators Eric Chester and Stephen Shapiro to Keynote The Exhibit Designers and Producers Association ACCESS 2016 Annual Conference

Business Innovators Eric Chester and Stephen Shapiro to Keynote The Exhibit Designers and Producers Association ACCESS 2016 Annual Conference

WESTPORT, Conn. November 17, 2016 – Eric Chester, a leading voice on employee engagement and workplace culture and the author of “On Fire at Work,” and Stephen Shapiro, innovation instigator and author of “Best Practices are Stupid,” will keynote the 62nd Annual Exhibit Designers and Producers Association (EDPA) ACCESS Conference. ACCESS, the only executive conference for designers, builders and suppliers of exhibits and experiences, will be held from November 30 to December 2, 2016 at the Hyatt Regency Grand Cypress in Orlando, Fl. 

 
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until the start of ACCESS 2018!