Thirty-five EDPA Members Named Among “Top 40” Exhibit Producers

Exhibitor Media Group, the award-winning monthly magazine featuring best practices in trade show marketing, and Find It – Marketplace, the buyer’s guide to trade show products and services, recently announced the companies that qualified for the 2019 Find It – Top 40, which honors the industry's top exhibit producers with offices in the United States and/or Canada. More than 100 exhibit houses applied and were subjected to an exhaustive evaluation process including more than 50 individual criteria, all weighted to reflect how EXHIBITOR readers and Editorial Advisory Board members value them when vetting and selecting potential partners…

Derse Announces CEO Transition

Brett Haney steps into role as Derse CEO and announces plans to select new company president in 2019. Derse, a complete face-to-face marketing company, is pleased to announce that effective January 1, 2019, Brett Haney transitioned from company President to Chief Executive Officer. Bill Haney has stepped down as CEO but maintains his role as Derse Chairman...

CenterPoint Announces New Change of Ownership

CenterPoint Marketing is pleased to announce that it is under new ownership. Joel Turunen, Mark Hager, Dave Erickson and Loren Willis, who have been the owner-ship/management team since the company was founded in 2003, have sold 100% of the firm to Heidi and Steve Clear. The Clears will take an active leadership role in the firm and will be focused on delivering the same high level of end to end service that customers have come to expect from CenterPoint…

CEIR Releases 2018 Marketing Spend Decision Report The B2B Exhibition Channel Captures Largest Share of Exhibitor Marketing Budgets

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Recently, the Center for Exhibition Industry Research (CEIR) released an updated version of its popular Marketing Spend Decision Report, originally published in 2015 with new research tracking how much business-to-business (B2B) exhibitions capture of exhibitor marketing budgets in its 2018 edition.

“This report shows the continued strength of B2B exhibitions. It is the face-to-face marketing channel of choice for brand marketers that use it,” remarked CEIR CEO Cathy Breden, CAE, CMP. She added, “The report offers exhibitors and exhibition organizers valuable metrics. In addition to profiling the complete marketing channel mix among brand marketers that exhibit, it also includes other important metrics that indicate movement in the market that stakeholders need to understand to effectively respond.”

Though B2B exhibitions dominate in capturing the largest share of the marketing budget of these brand marketers, this study reveals marketing budgets are stagnant. Stagnant budgets, coupled with the documented increase in median number of exhibitions participated in, finds median spending per exhibition has not increased since last reported in 2015. Taking inflation into consideration, spending has declined marginally.


Looking forward to 2018, the number of exhibitions participated is expected to hold. Positive movement in net square footage (NSF) is expected to come from more exhibitors planning to increase their booth sizes at events they are participating in over adding exhibitions to their remaining schedule for 2018.

2018 Marketing Spend Decision Report also highlights differences by specific demographics including annual revenues, annual marketing budgets, booth size and specific CEIR sectors.
Online survey results are based on a study conducted by CEIR during the spring of 2017, polling a sampling of exhibitors from lists provided by Freeman, GES, Fern Expositions, Hargrove and Shepard Exposition Services. A total of 424 exhibitors responded.
 
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Exhibitions Day - Kelli Glasser, President Emeritus of the EDPA, on Exhibitions Day

Exhibitions Day - Kelli Glasser, President Emeritus of the EDPA, on Exhibitions Day

Exhibitions Mean Business was the united declaration of the 100+ individuals from our industry to our representatives on Capitol Hill during Exhibitions Day 2017.  The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth installment, with attendance growing each year.  While there are no exhibits, it is the epitome of the time-limited face-to-face influence that is central to our industry.