Derse Announces CEO Transition

Brett Haney steps into role as Derse CEO and announces plans to select new company president in 2019. Derse, a complete face-to-face marketing company, is pleased to announce that effective January 1, 2019, Brett Haney transitioned from company President to Chief Executive Officer. Bill Haney has stepped down as CEO but maintains his role as Derse Chairman...

CenterPoint Announces New Change of Ownership

CenterPoint Marketing is pleased to announce that it is under new ownership. Joel Turunen, Mark Hager, Dave Erickson and Loren Willis, who have been the owner-ship/management team since the company was founded in 2003, have sold 100% of the firm to Heidi and Steve Clear. The Clears will take an active leadership role in the firm and will be focused on delivering the same high level of end to end service that customers have come to expect from CenterPoint…

CEIR Releases 2018 Marketing Spend Decision Report The B2B Exhibition Channel Captures Largest Share of Exhibitor Marketing Budgets

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Recently, the Center for Exhibition Industry Research (CEIR) released an updated version of its popular Marketing Spend Decision Report, originally published in 2015 with new research tracking how much business-to-business (B2B) exhibitions capture of exhibitor marketing budgets in its 2018 edition.

“This report shows the continued strength of B2B exhibitions. It is the face-to-face marketing channel of choice for brand marketers that use it,” remarked CEIR CEO Cathy Breden, CAE, CMP. She added, “The report offers exhibitors and exhibition organizers valuable metrics. In addition to profiling the complete marketing channel mix among brand marketers that exhibit, it also includes other important metrics that indicate movement in the market that stakeholders need to understand to effectively respond.”

Though B2B exhibitions dominate in capturing the largest share of the marketing budget of these brand marketers, this study reveals marketing budgets are stagnant. Stagnant budgets, coupled with the documented increase in median number of exhibitions participated in, finds median spending per exhibition has not increased since last reported in 2015. Taking inflation into consideration, spending has declined marginally.

Looking forward to 2018, the number of exhibitions participated is expected to hold. Positive movement in net square footage (NSF) is expected to come from more exhibitors planning to increase their booth sizes at events they are participating in over adding exhibitions to their remaining schedule for 2018.

2018 Marketing Spend Decision Report also highlights differences by specific demographics including annual revenues, annual marketing budgets, booth size and specific CEIR sectors.
Online survey results are based on a study conducted by CEIR during the spring of 2017, polling a sampling of exhibitors from lists provided by Freeman, GES, Fern Expositions, Hargrove and Shepard Exposition Services. A total of 424 exhibitors responded.

This coupon code provides EDPA members with access to the CEIR library for all reports other than the Index or Census at NO additional cost. (The annual CEIR Index and Census are made available at the member discount price). Please use this code for your use only:



Click the ADD TO CART button. When ready to check out, click on the shopping cart icon at the top right of the screen. Click on the CHECK OUT button. Login as a guest, provide your email address, click CONTINUE TO NEXT STEP. Key in the coupon code, click ADD COUPON button which will update the price to $0. Key in required fields, click CONTINUE TO NEXT STEP. Review your order information then click CONTINUE TO NEXT STEP. The next screen, CHECK OUT COMPLETE will have the pdf version of the report available at the bottom of the screen. There is also contact information listed for tech support if difficulties are encountered.

Exhibitions Day - Kelli Glasser, President Emeritus of the EDPA, on Exhibitions Day

Exhibitions Day - Kelli Glasser, President Emeritus of the EDPA, on Exhibitions Day

Exhibitions Mean Business was the united declaration of the 100+ individuals from our industry to our representatives on Capitol Hill during Exhibitions Day 2017.  The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth installment, with attendance growing each year.  While there are no exhibits, it is the epitome of the time-limited face-to-face influence that is central to our industry.

Competition in the Marketplace

“The reports of my death have been greatly exaggerated” -Mark Twain

I’ve been thinking a lot about the notion of competition in the business marketplace lately. Generally speaking, competition is not something we like to talk about openly within our industries. We know who our competitors are and in most cases, we’re even cordial with and about them when its needed. It’s likely that we’ll talk within our companies, internally about who our competitors are…that’s an important strategic step in both benchmarking our own companies as well as keeping up with and surpassing our competitor’s goods & services.