The EDPA announces the return of their mid-year meeting for its members & invited guests
University Club of Chicago
76 East Monroe St.
Chicago, IL. 60603
Thursday, June 27th, 2019
“The Virtuous Cycle of Creativity: Brand Building Through Experiences & Fueling Your Creative Life”
Join us for a conversation with David Hernandez & Tereasa Surratt, Husband-and-wife Ad Execs at Ogilvy by day, and Innkeepers of the historic Camp Wandawega in their “spare time.”
Learn how their experience building brands helped them transform a dilapidated, forgotten resort into a globally acclaimed boutique get-away.
About the Speakers:
David Hernandez and Tereasa Surratt are ad execs-turned-reluctant innkeepers. By day, they build brands for global agency Ogilvy. As a side hustle, they transformed a decrepit, forgotten lakeside resort into a boutique getaway recognized by Travel & Leisure as one of the “Greatest Hotels in the World.”
At Ogilvy, David is Executive Creative Director with a focus on Digital Innovation while Tereasa serves as Executive Director of Design for the agency’s Experiential discipline dedicated to creating immersive brand experiences through interior design, architecture and art.
Over the years they’ve been honored to serve brands as diverse as Kohler, Nike, Dove, Patagonia, Flor, Caldrea, and Mrs. Meyer’s. They’ve been recognized by just about every industry award show and publication including Cannes Lions, One Show, Effies, D&AD, and Clios. Tereasa was also recognized as an Advertising Age “Woman to Watch.” At Camp Wandawega, recognized on The National Register of Historic Places, they host creative retreats for brands such as Shinola, Twitter, facebook, Instagram, Trek, Lands End, Ideo, Lululemon, Gatorade & many more.
Tereasa also contributes to numerous lifestyle magazines including Country Living, Midwest Living, Parents, and Sweet Paul.
David is a former Board Member of Landmarks Illinois and a current Board Member for The Frank Lloyd Wright Trust. They spend their weekdays in Chicago with their daughter Charlie and dog Frankie, in a house designed by Jeanne Gang of Studio Gang Architects. On weekends, they cross the stateline into Wisconsin to tend to Camp Wandawega.
Want to get a feel for David & Tereasa’s presentation in 40 seconds or less? Check out their ENGAGE 2019 preview video!
“Disruption and the Importance of an Experience-First Mentality”
Michael Barkin, Sales team founder of breakout startup Trunk Club will take the audience through an example of how they disrupted an entire industry. At the center of it, Michael’s presentation speaks to how customer experience and employee experience were broken inside of a very large and crowded industry. By taking a full step back to assess what was wrong and then taking action in addressing and solving each element, a completely new form of retail evolved.
Today the topic of “disruption” seems to be a talking point at every industry conference, but what does it take to actually pull it off? This session tells the story of how Trunk Club approached an old school industry, how their approach played out, and what lessons can be applied to the conference, tradeshow and live branded event space.
9am: Continental Breakfast & Registration
10am: Session 1
Noon: Networking Luncheon (featuring moderated discussion groups around key industry topics)
1:30pm: Session 2
A cocktail reception hosted by the EDPA Midwest chapter will follow the program.
Come for this one-day event and leave with information and ideas that will help you and your business thrive.
Register for just $175. Discounted registrations for groups of 3 or more (from the same member company) are also available. Non-member registration $245.
About the Venue
Architectural details meet modern design at the legendary University Club of Chicago.
Contact Member Services Coordinator, Danielle Di Vecchio at DDivecchio@edpa.com or (203) 557-6321.