Disclaimer: I am directing this to the “Ds” in EDPA. Yes, you. “D” as in designers. My tribe. The people who face the same challenges I do. Every. Single. Day.
What challenges, you ask? Well, let’s take the usual ones like budgets. Undisclosed budgets. Insufficient budgets. Unclear budgets. (That budget includes WHAT?) Shifting budgets, usually shifting downward. Or timelines. Impossible deadlines. How about RFPs that come from procurement? Do we respond to procurement—or do we craft our responses for marketers? How can we let procurement people know that our products are not commodities? Then there’s the challenge of the exhibit managers who want to impress their bosses by report how many scanned bodies visited the exhibit as opposed to reporting what type of experience those visitors had?