ACCESS 2017 General Session Video; Don’t Miss It!

Transformation, Synthesis and Value: The Evolution of Experiential Marketing

Presenter: Ben Roth, Chief Creative Officer & Global Brand Creative Director, MKTG .

Presenter: Ben Roth, Chief Creative Officer & Global Brand Creative Director, MKTG.

View the full 55 min. video of one of our most popular ACCESS general sessions ever, “The Evolution of Experiential Marketing” with Ben Roth.

Here’s Ben’s session description as it appeared in our ACCESS 2017 brochure & website last year:

Now is the time for our industry to transform itself from a supply/service-centered model to a strategic consultancy. This paradigm shift offers a new value proposition and opportunity, namely experiential engagement solutions to enlist deeper client engagement. Too often, we are not partnering with our clients in their initial strategic planning sessions, so what do we do? Ben will help us explore how we can better transform our hard-won experience and to employ our collective skills to yield new ways to engage and drive energies on behalf of our clients. Our industry needs to move closer to the origin of our clients’ business challenges, to transition from designing things to designing creative business experiences that encompass deep, meaningful, and memorable brand experiences. 

If you missed this presentation at ACCESS 2017 in Carlsbad, CA. last year or would like to revisit it with your co-workers or Senior Management team, here’s a FREE sample of what our ACCESS annual conference is all about.

Then do yourself and your company a favor and plan to join us at ACCESS 2018 (Nov. 28 to 30) in beautiful Naples, FL. Visit to sign-up today!

Ask about our $200 per attendee group discount when you sign-up 3 or more from your company on the same registration form. Register today at EDPA.COM/ACCESS