View the full 55 min. video of one of our most popular 2017 ACCESS general sessions ever, “The Evolution of Experiential Marketing” with Ben Roth…
The economic impact of proposed tariffs on the cost of goods produced in China is top of mind for many suppliers and members of the Experiential Designers and Producers Association. Fortunately, one of our members, Rob Cohen of Display Supply & Lighting, Inc, decided to take action by participating in a USTR hearing on August 24th in Washington D.C…
The Experiential Designers & Producers Association is expanding and hiring a new Executive Director. Dasher Lowe is taking on the role of Executive Director while Jeff Provost and his PRO Management team will continue to support Lowe with management of membership details and the planning and execution of EDPA’s annual ACCESS and ENGAGE conferences…
Immersive media studio, Vaylian, recognized for their sophisticated holographic experiences is accepted into exclusive Microsoft HoloLens developer program…
Last quarter, CEIR released a new Industry Insight Series Report, Designed to Engage – How to Build Elements of Engagement Into Booth Designs written by exhibit marketing strategist, Marlys Arnold, author of Build a Better Trade Show Image and Exhibit Design that Works…
Our EDPA is growing, and we have a plan to make investments on behalf of our membership to create a higher level of engagement for an even greater number of members…
The EDPA Foundation Scholarship Committee is proud to announce that 10 scholarship recipients have been named in 2018. This is the highest number of scholarships awarded in a single year since the program began 16 years ago…
Join Chris Griffin, President, TS Crew, for this special ACCESS 2017 rewind session. Grab your office team and consider making this 42 minute "lunch & learn" session your group will be talking about (and with your brand-side exhibit manager clients) for a long time to come... All the way to ACCESS 2018 later this year in Naples, Florida!
Recently, the Center for Exhibition Industry Research (CEIR) released an updated version of its popular Marketing Spend Decision Report, originally published in 2015 with new research tracking how much business-to-business (B2B) exhibitions capture of exhibitor marketing budgets in its 2018 edition.
“This report shows the continued strength of B2B exhibitions. It is the face-to-face marketing channel of choice for brand marketers that use it,” remarked CEIR CEO Cathy Breden, CAE, CMP. She added, “The report offers exhibitors and exhibition organizers valuable metrics. In addition to profiling the complete marketing channel mix among brand marketers that exhibit, it also includes other important metrics that indicate movement in the market that stakeholders need to understand to effectively respond.”
Though B2B exhibitions dominate in capturing the largest share of the marketing budget of these brand marketers, this study reveals marketing budgets are stagnant. Stagnant budgets, coupled with the documented increase in median number of exhibitions participated in, finds median spending per exhibition has not increased since last reported in 2015. Taking inflation into consideration, spending has declined marginally.
Looking forward to 2018, the number of exhibitions participated is expected to hold. Positive movement in net square footage (NSF) is expected to come from more exhibitors planning to increase their booth sizes at events they are participating in over adding exhibitions to their remaining schedule for 2018.
2018 Marketing Spend Decision Report also highlights differences by specific demographics including annual revenues, annual marketing budgets, booth size and specific CEIR sectors.
Online survey results are based on a study conducted by CEIR during the spring of 2017, polling a sampling of exhibitors from lists provided by Freeman, GES, Fern Expositions, Hargrove and Shepard Exposition Services. A total of 424 exhibitors responded.
INSTRUCTIONS ON PULLING CEIR REPORTS FROM www.ceir.org
This coupon code provides EDPA members with access to the CEIR library for all reports other than the Index or Census at NO additional cost. (The annual CEIR Index and Census are made available at the member discount price). Please use this code for your use only:
COUPON CODE: EDPACEIR18
When ORDERING A CEIR REPORT:
Click the ADD TO CART button. When ready to check out, click on the shopping cart icon at the top right of the screen. Click on the CHECK OUT button. Login as a guest, provide your email address, click CONTINUE TO NEXT STEP. Key in the coupon code, click ADD COUPON button which will update the price to $0. Key in required fields, click CONTINUE TO NEXT STEP. Review your order information then click CONTINUE TO NEXT STEP. The next screen, CHECK OUT COMPLETE will have the pdf version of the report available at the bottom of the screen. There is also contact information listed for tech support if difficulties are encountered.
EDPA Executive Director Jeff Provost and Sales Manager Doug Rawady appeared on The Don and Mike Show, the weekly podcast focusing on the trade show, event and experiential marketing side of the world...
AGAM has announced the appointment of Adam Beckett as Chief Executive Officer.Beckett has assumed day-to-day leadership of the Company and will spearhead strategies designed to grow the business and strengthen customer relationships.
Healthcare Convention & Exhibitors Association (HCEA) and EXHIBITOR Magazine, the leader in trade show and corporate event marketing education, announce a new partnership to co-locate HCEAInnovate during EXHIBITOR's annual EXHIBITORLIVE conference. HCEA will launch a new innovative education and networking experience with HCEAInnovate.
Exhibitions Mean Business was the united declaration of the 100+ individuals from our industry to our representatives on Capitol Hill during Exhibitions Day 2017. The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth installment, with attendance growing each year. While there are no exhibits, it is the epitome of the time-limited face-to-face influence that is central to our industry.
“The reports of my death have been greatly exaggerated” -Mark Twain
I’ve been thinking a lot about the notion of competition in the business marketplace lately. Generally speaking, competition is not something we like to talk about openly within our industries. We know who our competitors are and in most cases, we’re even cordial with and about them when its needed. It’s likely that we’ll talk within our companies, internally about who our competitors are…that’s an important strategic step in both benchmarking our own companies as well as keeping up with and surpassing our competitor’s goods & services.
With 2016 fresh behind us, it seems like a good time to look back and do a quick evaluation. Was it a good year for you personally? Did you move things forward, stay in-place or slip behind a bit? Did you experience both love and loss in 2016? Did you have any fun getting there?
Let’s switch over to our professional lives. What did you try out that was new and perhaps even risky this past year? What new experience did you help to build?