Last quarter, CEIR released a new Industry Insight Series Report, Designed to Engage – How to Build Elements of Engagement Into Booth Designs written by exhibit marketing strategist, Marlys Arnold, author of Build a Better Trade Show Image and Exhibit Design that Works…
Our EDPA is growing, and we have a plan to make investments on behalf of our membership to create a higher level of engagement for an even greater number of members…
The EDPA Foundation Scholarship Committee is proud to announce that 10 scholarship recipients have been named in 2018. This is the highest number of scholarships awarded in a single year since the program began 16 years ago…
Join Chris Griffin, President, TS Crew, for this special ACCESS 2017 rewind session. Grab your office team and consider making this 42 minute "lunch & learn" session your group will be talking about (and with your brand-side exhibit manager clients) for a long time to come... All the way to ACCESS 2018 later this year in Naples, Florida!
Recently, the Center for Exhibition Industry Research (CEIR) released an updated version of its popular Marketing Spend Decision Report, originally published in 2015 with new research tracking how much business-to-business (B2B) exhibitions capture of exhibitor marketing budgets in its 2018 edition.
“This report shows the continued strength of B2B exhibitions. It is the face-to-face marketing channel of choice for brand marketers that use it,” remarked CEIR CEO Cathy Breden, CAE, CMP. She added, “The report offers exhibitors and exhibition organizers valuable metrics. In addition to profiling the complete marketing channel mix among brand marketers that exhibit, it also includes other important metrics that indicate movement in the market that stakeholders need to understand to effectively respond.”
Though B2B exhibitions dominate in capturing the largest share of the marketing budget of these brand marketers, this study reveals marketing budgets are stagnant. Stagnant budgets, coupled with the documented increase in median number of exhibitions participated in, finds median spending per exhibition has not increased since last reported in 2015. Taking inflation into consideration, spending has declined marginally.
Looking forward to 2018, the number of exhibitions participated is expected to hold. Positive movement in net square footage (NSF) is expected to come from more exhibitors planning to increase their booth sizes at events they are participating in over adding exhibitions to their remaining schedule for 2018.
2018 Marketing Spend Decision Report also highlights differences by specific demographics including annual revenues, annual marketing budgets, booth size and specific CEIR sectors.
Online survey results are based on a study conducted by CEIR during the spring of 2017, polling a sampling of exhibitors from lists provided by Freeman, GES, Fern Expositions, Hargrove and Shepard Exposition Services. A total of 424 exhibitors responded.
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EDPA Executive Director Jeff Provost and Sales Manager Doug Rawady appeared on The Don and Mike Show, the weekly podcast focusing on the trade show, event and experiential marketing side of the world...
AGAM has announced the appointment of Adam Beckett as Chief Executive Officer.Beckett has assumed day-to-day leadership of the Company and will spearhead strategies designed to grow the business and strengthen customer relationships.
Healthcare Convention & Exhibitors Association (HCEA) and EXHIBITOR Magazine, the leader in trade show and corporate event marketing education, announce a new partnership to co-locate HCEAInnovate during EXHIBITOR's annual EXHIBITORLIVE conference. HCEA will launch a new innovative education and networking experience with HCEAInnovate.
Exhibitions Mean Business was the united declaration of the 100+ individuals from our industry to our representatives on Capitol Hill during Exhibitions Day 2017. The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth installment, with attendance growing each year. While there are no exhibits, it is the epitome of the time-limited face-to-face influence that is central to our industry.
“The reports of my death have been greatly exaggerated” -Mark Twain
I’ve been thinking a lot about the notion of competition in the business marketplace lately. Generally speaking, competition is not something we like to talk about openly within our industries. We know who our competitors are and in most cases, we’re even cordial with and about them when its needed. It’s likely that we’ll talk within our companies, internally about who our competitors are…that’s an important strategic step in both benchmarking our own companies as well as keeping up with and surpassing our competitor’s goods & services.
With 2016 fresh behind us, it seems like a good time to look back and do a quick evaluation. Was it a good year for you personally? Did you move things forward, stay in-place or slip behind a bit? Did you experience both love and loss in 2016? Did you have any fun getting there?
Let’s switch over to our professional lives. What did you try out that was new and perhaps even risky this past year? What new experience did you help to build?
WESTPORT, Conn. November 17, 2016 – Eric Chester, a leading voice on employee engagement and workplace culture and the author of “On Fire at Work,” and Stephen Shapiro, innovation instigator and author of “Best Practices are Stupid,” will keynote the 62nd Annual Exhibit Designers and Producers Association (EDPA) ACCESS Conference. ACCESS, the only executive conference for designers, builders and suppliers of exhibits and experiences, will be held from November 30 to December 2, 2016 at the Hyatt Regency Grand Cypress in Orlando, Fl.
DALLAS, 20 October 2016 – The Center for Exhibition Industry Research (CEIR) today released the final two reports of its series, 2016 Changing Environment of Exhibitions. This study consists of 10 fact sheets articulating the power of exhibitions from the perspective of exhibitors, including its most recent: Use of Exhibitions and Exhibitor Sales Channel and Exhibitor Profile – Overall Compared to Power Users.
CEP – Chicago Exhibit Productions, Inc. is pleased to have achieved the EDPA RFP Certification awarded to companies who meet the industry association’s stringent standards for business practices.
The Center for Exhibition Industry Research (CEIR) released today two more reports from its newest series, 2016 Changing Environment of Exhibitions. This study consists of 10 fact sheets articulating the power of exhibitions from the perspective of exhibitors, including its most recent:Exhibitions Valued for Marketing to Hard-to-Reach Industry Sectors and Professionals and Factors that Drive the Decision to Exhibit.