There was a time not long ago, when building beautiful cabinets, hanging a fancy sign and laying a nice carpet was all any of us had to do to make our customers happy.
But times have changed. Today we live in a world where there’s an app for everything. You can stream a thousand movies to your 4k screen, tell Alexa to play your favorite song, order anything your heart desires and it’ll be sitting on your doorstep tomorrow.
After coming into the trade show industry in 1994, I was a true beginner who knew nothing about how things really worked. I realized I needed to expand my knowledge as quickly as possible. Although I had good mentors at my company, I understood that my success also depended upon a broader exposure to the industry.
In 2010, I was attending monthly networking/educational breakfasts sponsored by a local investment firm in my community. These well-attended sessions were excellent local networking opportunities and usually had interesting speakers.