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Officers Contact Information

Sally Walker - President
Laarhoven Design

P: 770.381.8210
E: s.walker@laarhovendesign.com

 

Robyn Gillespie - Vice President
The BAM Group

P: 678.749.7802
robyngillespie@juno.com

 

Jennifer Weber – Secretary
Laarhoven Design

P: 770.381.8210
E: j.weber@laarhovendesign.com

 

David Sterne – Treasurer
The Inside Track, Inc.

P: 888.806.7308
E: dsterne@theinsidetrackinc.com


2007 News

Don't miss Turning Situations into Opportunities Lunch & Learn on November 15

http://www.123signup.com/calendar?org=southeastedpa

 

Turning Siutations into Opportunities!

In our fast paced, “Murphy Rules” industry, we have plenty of situations that constantly require action. But how often do we really stop to notice HOW our choices, not chance, direct our success.

  • Internationally recognized motivational speaker and author, Ken Futch, CSP, will share with us how taking action on the little things can truly accelerate your business.
  • How to ask questions of your existing customers that will lead to new opportunities
  • Why showing your appreciation is so important, both for your external and internal customers
  • How to enhance your project teams to create an environment that fosters motivation and contributes to everyone’s success.

With humorous personal stories and insight, Ken Futch will fire us up and challenge you to
“Take Your Best Shot!”

When: 11:30-1:30, November 15th
Where: 103 West, Buckhead
Cost: $45

Click here to register

Everyone in your organization who touches the client will benefit from this event! Don't miss out on this opportunity to hear Ken Futch share his ideas on "Turning Situations into Opportunities".

Turning Situations into Opportunities!

Register now!

If you are having difficulties registering for the event please call (404.297.5369) or email at sbraun@nthdegree.com.

We look forward to seeing you on November 15th!

SE EDPA


SE EDPA Chapter – Designer’s LIVE Forum

August 23rd was a day of firsts for the SE EDPA Chapter.  It was the first time the chapter integrated a social and learning event together in an after hours format.  Another first was hosting a “live” panel discussion using a theater stage as the backdrop with local designers and industry professionals as the “talent.”  Over 50 people turned out to visit the Lyric Theater in Atlanta to experience the “Designer’s Forum LIVE”


The program opened with casual networking and refreshments in the lobby while the three panelists prepped for their live debut.  Jane Gentry, professional speaker and coach, served as the event’s facilitator.  Jane’s years of exhibit and event industry experience really helped to keep the dialogue flowing and exchange between audience and panelists lively. 


To set the stage, so to speak, several members of the SE EDPA Board of Directors jumped at the chance to grab the spotlight, albeit for a few minutes.  The group prepared a short skit and performed “live” on stage.  The skit served to jump start the panelist’s interaction and focus the dialogue.  Needless to say there was a good bit of industry humor and a few chuckles had by both the skit cast and audience. 

The panel consisted of a well-seasoned and diverse mix of local Atlanta based design talent:

  • Brian Baker, Design Director of MC2 Atlanta
  • Jan Lorenc, Principal of Lorenc + Yoo Design
  • Keri Atchley, Principal and Creative Director of Design360

Prior to putting the panelist’s under the collective spotlight, Jane Gentry spent considerable time with each one by phone reviewing possible questions, responses and on-stage presence.  The upfront prep work proved invaluable as all three panelists delivered fresh information and thoughts in a very lively and engaging way.  Each designer’s experience and personality really came through during the live exchange.  Brian Baker offered, “You must be passionate about what you’re designing or the client will see right through you.”


The audience was a nice mix of industry veterans as well as some fresh faces.  The most common theme that emerged during the dialogue was how to extract relevant information from the client during that ever-important design pick up meeting. “You have to understand the story your client is trying to tell and help them enhance the narrative,” said Jan Lorenc.  Each panelist shared their insight on why getting the elusive questions answered makes such an impact on how they process creatively and design the final product.


Jane Gentry offered this closing comment, “This meeting confirmed two things for me.  First, regardless of innovations in technology and design, purposeful client discovery is still the foundation for every effective solution.  And, that discovery no longer lives only in the realm of sales; designers must elevate their skills in discovery and communication to that of their sales counterparts.”

 




Working Smarter
Southeast Chapter Presents a Lunch and Learn
The average worker has 37 hours of unfinished work stacked up on their desk and spends 3 hours per week sorting piles trying to find the project to work on next, according to a recent Newsweek article. And, according to the Wall Street Journal, the average US executive wastes 45 minutes per day searching for missing information in messy desks and files – equaling six weeks lost per year.

During the busy season, wouldn’t you give anything to recover that lost time! Wouldn’t you rather be working SMARTER, than working later this time of year?

Join us on Thursday, March 1st from 11:30-1:30 as efficiency and organizing expert, Ann Damani McKinney, President of Conceivable Solutions, teaches us how to streamline our workspace and time for maximum efficiency. Everyone in your organization can benefit from the solid tips and tactics offered during this lunch session at Maggiano’s in Buckhead.

Click here to register: https://www.123signup.com/servlet/SignUp?PG=1529873182300&P=152987300

Register online for $45 (or $50 at the door). For more information, please contact: Sally Walker 404.308.9292.

Registrations may be transferred, but not cancelled.

 


Meeting Registration Site

http://programs.regweb.com/extrasres/edpa2006events/sechapter

 

2006 News

 

On Thursday, August 17th from 11:30-1:30 pm at the Artic Room of the Georgia Aquarium, the Southeast Chapter will host world-renowned designer Mitchell Mauk.  Mr. Mauk's Atlanta presentation, "Communicating Ideas Through Materials", will include a glimpse into what he sees on the horizon for exhibit and environmental design. He will share his own creative process as well as the process by which he incorporates both old and new materials into his work to forge persuasive emotional connections with his audiences. The presentation cost $55 per person, and includes lunch.  To register, click on www.southeastedpa.com, and for additional information, please call Sandra Braun at 404-229-2177.




Southeast Chapter Hosts Rick Farrell “Selling Has Nothing To Do With Selling”

On Tuesday, May 16th from 11:30-1:30 pm at table 1280 restaurant in the Woodruff Art Center, the Southeast Chapter will host Rick Farrell.  Farrell will be discussing how exhibit sales people should stop selling, presenting, answering objections and closing. Instead they should be playing the role of “change agent”. The highest achieving sales professional in the exhibit industry adopt a “CEO Mentality.” Rick Farrell discusses the 5 vital assets required to ensure success in this tough selling environment.  Lunch and the presentation cost $40.  Please contact Sandra Braun at 404-297-5369 for more information or register at this link https://www.programs.regweb.com/extrasres/edpa2005events/.


Southeast Chapter Talks RFI

On February 23rd, Alan Cordial will speak on RFI’s at the Southeast Chapter meeting.


 

 

2005 News


Southeast Chapter Hosts So….what makes YOU different? Event

On Thursday, November 3, 2005, at 103 West in Buckhead from 11:30-1:30 the Southeast Chapter will host it's last meeting of the year. So …what makes YOU different? It's an understatement to say that your world is competitive – you live it everyday. And you look for every advantage you can get, that something extra that will win you the business. In the end your ability to win in the market place is determined by two factors – your ability to demonstrate leaderships and differentiate your personal brand from the throngs of others competing against you.

Scott Cochran, an expert in leadership and branding, has been presenting brand and leadership seminars for the last 10 years with amazing results. With nearly 20 years of practical business experience, Scott has isolated the key traits that point to individual and team success. He shares these traits, and how you can adopt them, in an engaging, straight-forward, dynamic style that is sure to impact your views and approach to your professional development. You will be able to immediately take action and adopt behaviors that will increase your chances of success in everything you undertake.

Learn how to:

  • Develop and communicate your Personal Brand – the single, most critical thing you can do to differentiate yourself in an extremely competitive marketplace.
  • Implement the principles of leadership in a manner that gives you a competitive advantage.
  • Leverage leadership to help you advance in both your professional and personal life.

Literally thousands of people both in the US and Europe have experienced Scott's program and results that follow. Those that enthusiastically embrace and implement his teachings have dramatically improved performance.

Will you be the one to be with the competitive advantage or will it be your competition. You can't afford to miss this personally rewarding, valuable development event.   Contact Paulette Basham on 770-605-9387 for more information.


Southeast Chapter - The Event, Event!

The Southeast Chapter held its Event, Event! on August 25th with an impressive crowd of more than 80 attendees. Congratulations to such a successful turn out.


Southeast Chapter - The Event, Event!

On Thursday, August 25th the Southeast Chapter will hold a session on the thriving event industry at the 755 Club at Turner Field. Find out why the meetings and event industries are so successful and how you can increase your bottom line by becoming more involved. Kerry Smith, Publisher of Event Marketer and Event Design Magazines , facilitates a panel of event marketers and producers. Panelists include Scott Cochran, UPS Capital; Kenneth Jones, Dynami and DJ Mackovets of Career Sports & Entertainment.

 

Event Details

11:00-1:30
Cost:  $50.00 per person
11:00-11:30 arrival & networking
11:30-1:30 p.m. Lunch, presentation & panel discussion
Questions:  Paulette Basham, 770-605-9387
Please register by: August 23
To Register: http://programs.regweb.com/extrasres/edpa2005events/sechapter/


Southeast Chapter Hosts 2nd Annual Trivia Night

On Thursday, July 21 st at Manuel’s Tavern, the Southeast Chapter will host a happy hour from 6:30-7:00 p.m. followed by team trivia until 9:00 p.m. Finger foods and soft drinks are included in a $25 fee. Cash bar and full menu items will be available along with prizes for the winning teams. For more information, contact Dave Sterne at 770-390-8600. Register at https://prgrams.regweb.com/extrasres/edpa2005events/sechapter


Southeast EDPA Chapter Turns Up the HEAT With Spring Meeting

Attendance was high for the Southeast Chapter’s “HOT exhibit design” meeting thanks to a new alliance with the local district of the Industrial Designers Society of America and a concerted effort by the chapter to reach out to design students in the area.  Speaker Tim Kelley, principal of Blue Sky Exhibits, challenged designers to work to create true multi-sensory experiences to engage attendees into the clients’ message. Tim is the current national chair of the Communicative Environment section of IDSA and is also on the planning board of the 2005 EDPA Foundation International Student Exhibit Design Scholarship Competition.  Michelle Alderman and Brian Lynn, principals of EchoViz, talked about the “tools of the trade for designers in the 21 st century” and shared some of their expertise in how to best utilize cutting edge technology to create and present design concepts that sell.  

The meeting was held at the trendy TWO. Urban Licks restaurant near downtown Atlanta and attracted 83 registrants, including 20 students.   Meeting sponsors IDSA, SE Chapter EDPA, Freeman, Nth Degree, The Inside Track Inc. and Access helped subsidize the discounted lunch offered to encourage students to attend.  For more information about this or future events, please contact Nicole Klein, SE Chapter President, 770-565-5368 or by email nklein@exhibitexpressions.com.


Southeast Chapter Hosts “Hot Exhibit Design” Event

On May 17 th, the Southeast Chapter hosts speakers Tim Kelley of Blue Sky Exhibits and Michelle Berrgman of Echo Visualization at Two Urban Licks in Atlanta. Join the Chapter as they spark creativity and turn up the heat on design concept presentations. The lunch and presentation cost $45. Register online or contact Nicole Klein at 770-565-5368 or Nicole-klein@mindspring.com.


2004 News

"Stop calling me! Out of the box, innovative ways to reach out to prospective clients".

Toby Bloomberg, President of Bloomberg Marketing will be speaking at the Southeast Chapter meeting on November 11 from 11:30 a.m. - 1:30 p.m. at 103 West in Buckhead. "Fireball" was the word the Atlanta Business Chronicle used to describe Toby. But there's more than fire in her belly when it comes to creating marketing strategies. Her background, grounded in research, includes over 15 years of traditional and internet marketing experience with a wide variety of sectors; clients range from Fortune 100 companies, governmental bodies and small businesses to pre-IPO start-ups. Toby speaks nationally and serves on board of the American Marketing Association.


Join the Southeast EDPA Chapter Spring Meeting

Learn about Atlanta's "Big Fish"...The Georgia Aquarium on Tuesday, May 18, 2004, 11:00 am - 1:30 pm at Ruth Chris Steakhouse at the Embassy Suites Hotel. EDPA is not just about exhibitions. We are pleased to announce a meeting devoted to design and development of exclusive facilities. Please join us for a very special meeting introducing the brilliant team behind the Georgia Aquarium currently under construction. This magnificent facility was the "brain child" of Bernie Marcus and funded by the Marcus Foundation. Please join us as we learn more about how the Aquarium will benefit our state, OUR INDUSTRY and the Aquarium community! If you have any questions, please contact Nicole Klein, Chapter Vice President at 678-357-0615 or nklein@accesstca.com.


Doug Ducate Speaks of Reality and Transformations Of the Exhibit Industry to the SE Chapter

On February 24th the Southeast Chapter held a luncheon that hosted CEIR President and CEO, Doug Ducate. Ducate provided information on the reality of future prospects, current trends and size of the industry.

The size of the industry has seen growth from 2,733 exhibitions in 1986 to 7,933 in 2001. Ducate stated that space expansion is outpacing growth in the number of new exhibitions being launched. He reported 13 new exhibition buildings being built, 46 convention center expansions by 2008, eight more cities are discussing or are currently undergoing renovations and still more conventions are held in hotels than convention centers. Atlanta ranked sixth out of the top 16 cities with number of hosted exhibitions while Las Vegas came in at the top along side a 138 million dollar marketing budget.

Downsizing budgets and last minute decisions are two major current trends facing the exhibition industry. With more than half of the industry working for middle to small sized companies they can’t afford to send all their employees to shows and if they do, the decision is not being made until six weeks out. Because of this, companies are not willing to sign a contract for a show a year in advance therefore, placing the burden on show organizers as they get hit with minimum charges from facilities. With this phenomenon, Ducate stated, “Industry shows used to be a sure thing. With more choices for attendees and a money crunch, there is no such thing as a sure thing.”

In order to secure future prospects in the transforming exhibit industry, companies must build relationships, create smaller field sales, get to know the customer and remember that exhibitions are the last vestige of face-to-face marketing. People want the experience. Ducate believes the industry is well positioned to continue growth. However, it must reinvent itself to cope with the new economy. This includes being more flexible, innovative, dependable, budget conscious and utilize technology tools.

Ducate ended with a quote by Mark Cuban, owner of the Dallas Mavericks, that he says will best describe how each person can help transform the exhibit industry, “If we give 150% to our industry the future will take care of itself.”


Southeast Chapter Presents “It’s Your Industry…Want to Know the Trends for 2004?”

On Tuesday, February 24th from 11:30 a.m. – 1:30 p.m. Doug Ducate, CEIR President and CEO, will be presenting “It’s Your Industry…Want to Know the Trends for 2004?” The topic includes exhibit industry forecasts, vision for the next five years and impact locally in the Southeast.

The event will be help at Maggiano’s Restaurant- Perimeter. Registration and lunch is $45 for EDPA members and $55 for non-members. All reservations must be received by February 20th. If you have any questions, please contact Chapter President, Mike Morrison, at mike@octanormusa.com or 770-732-1520.


Southeast Chapter Elects Board and Officers for 2004

Mike Morrison - President / Chairman of Board of Directors
Nicole Klein - VP and President Elect / Membership Chairman
Paulette Basham – Secretary
David Sterne – Treasurer
Dave Walens – Board Member and Past President

The first chapter meeting will be held on Feburary 24th. Please contact President, Mike Morrison, at 770-732-1520 with any questions.