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Education

Wednesday, December 3

3:00 - 5:00 p.m.

Industry- Sponsored Roundtable Conversations
Moderator: Jay Burkette, ExpoDisplays

Back by popular demand, we once again offer a “speed-dating”-style session on industry hot topics. This session will provide the critical information you need for 2009 planning. Topics include Selling in the International Market, EDPA Initiatives, Sustainability, Mobile Marketing and more.

6:00 - 7:30 p.m.

Keynote Kickoff Presentation:
Dan Clark, Wealth Flows Through You, Not To You
www.DanClarkSpeaks.com

Leadership is an action verb! No question, you will leave Dan's presentation knowing that success in any business comes more from corporate recognition of staff than from monetary rewards.

 

Thursday, December 4

9:00 - 10:00 a.m.

Special Presentation:
John Pavek, Exhibitor Magazine Budget & Trend Forecast:
With an All-Star Media Panel including: Event Marketer, ExhibitBuilder, Exhibit City News, Tradeshow Week, and others

John will share the Exhibitor Budget Forecast, a survey of trade show exhibitors and their plans for 2009, and an all-star media panel will join him to discuss issues and important trends that will impact your business. What are clients saying? What are their budget and planning priorities? What changes are they looking to make? What challenges will we all likely be facing in the next 18 months? Stop by to find out!

12:30 - 1:15 p.m.

Economic Survey Results

Cam Stevens will present the results from this year's EDPA Economic Survey, as well as additional data and research from The Event Marketing Institute.

1:45 - 2:45 p.m.

Townhall Breakout Sessions I

1. Grow Your Business Globally: An international perspective from the Asia Pacific and the European Union regions. Hosted by Travers Stewart of Sakura International, Robert Campbell of Uniplan and Horst Tondasch of Coral Enterprises, Inc.

They'll look at the best ways to leverage relationships, build alliances and grow your business with major venues, organizers and shows in both the Asian Pacific and European regions.

2. The Green Exhibit House: How to build sustainability into your business and profit from it. Hosted by Tom Bowman of Bowman Design Group.

When we only focus on "green" products, "green" services and "green" branding, we may be missing our most important green business opportunities. This session will discuss forces outside the exhibit and events industry that are beginning to affect everything we do for a living. We'll look at how business leaders are becoming more sustainable. Then, we'll turn to ways to help your exhibit company profit in the green economy.

3. Ideas ARE Assets: How to leverage your creative resources to build business value and deepen client relationships. Hosted By Alan Cordial of Calan Communications and top design leaders. This discussion will help you apply new research and best practices to motivate your creative team and uncover new revenue potential with clients. This is a collaborative study endorsed by trade show industry associations EDPA, TSEA, CEMA and HCEA.

4:00 - 5:00 p.m.

Townhall Breakout Sessions II

4. Booth Design and Measuring Behavior: Hosted by Martin Smith of Ethnometrics, with other measurement experts to discuss how to use measurement to improve design, build your business and impress clients.

Martin Smith measures and analyzes the impact of marketing and design factors on customer behavior during the purchasing process. This session will help companies develop disciplined tactics to drive revenue and maximize ROI, with a focus on performance analysis, which is considered the next wave in trade-show accountability.

5. Marketing & New Service Development: How to turn client needs into profitable new products and services.
Hosted by Michael Westcott, Managing Director of the Event Marketing Institute and Red 7 Media and former VP of Marketing at George P. Johnson, with marketing executives from Derse and others.

Growing your business means, first and foremost, selling more to existing clients. Developing the right products and services starts with an understanding of client needs and workflow. It means helping them do more with less and demonstrating value at every turn.

6. Business Transition & Valuation: Managing tangible and intangible assets to increase business value. Hosted by Kerry Smith, CEO of Red7Media and Tom Kemp, CEO of Oakstreet Media.

You've grown your business, your brand and your reputation. What's it all worth and what can you do to make the most of your business and get the most from it for you and your employees? These questions and more about how to build tangible and intangible assets are addressed.

 

Friday, December 5

8:30 - 10:00 a.m.

Feature TownHall Presentation: The Client Conversation with Don Schmid, Director, Global Exhibits, GE Healthcare & Henry Rischitelli, President and CEO, Next Marketing : Expectations & Execution in Changing Times.

Everyone is being asked to do more with less in every organization. Learn what you can do to be indispensable to your clients. Find out which services and products are valued and which are not, and what new technologies and approaches are engaging clients and delivering real value. This session is designed to help you improve your client relationships and increase your revenue.

11:00 - 12:00 p.m.

EACA Feature Presentation
The Service & Contractor Relationship: New realities and new opportunities. Hosted by: Jim Wurm, Executive Director, EACA

As with every part of the industry, the exhibitor and service provider roles are changing. This session will identify several key issues that will help you make the most of these relationships and find new strategies to reduce your costs and increase revenue.