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Education

Wednesday, November 28

Afternoon education Sponsored by Abex Displays Systems

2:30 – 4:30 p.m.

Industry focus "Square Tables"
Moderator: Jay Burkette, ExpoDisplays

As a solute to our successful square table sessions at TS2, EDPA brings you a whole new set of topics for the square table sessions at this year’s annual conference, AC&SS 2007. Try out our new "speed dating" style where you will be able to get a taste of each topic as you move from table to table. And as an added bonus, EDPA will compile all of the information exchanged and send it you immediately following the conference. You know how the old adage goes, so don’t be a “square” be there!

Square Table Topics:

• Events
  
• Bundling
  
• Portable/Modular
  
• International
  
• Chapter Development

 

Thursday, November 29

Afternoon education Co-Sponsored by: Exhibitor Magazine Group, CORT Trade Show Furnishings, and Exhibitree

1:45 – 3:00 p.m.

Feature Presentation:

 

3:15 – 5:45 p.m.
Breakout Sessions

Do You Have Sales Tax Liability Exposure
Presented by: Glen Goergen, Tax Partner, Deloitte Tax LLP

States are aggressively pursuing sales tax revenue. Do you have exposure? Do you fully understand what constitutes nexus? Learn about how states are interpreting nexus and how they're targeting exhibit industry providers and exhibitors for sales tax. If you're not addressing sales tax properly you could have huge liabilities. Don't wait for that letter from the Department of Revenue. Learn how to handle sales tax correctly.

Measurement: Talk the Talk and Walk the Walk
Presented by: MIM Goldberg, CME- Marketech, Inc. & Susan Brauer, CEM- Brauer Consulting Group

This session will explore the essentials of measurement programs, why more and more organizations are waking up to the need to measure, what can and cannot be measured, how to measure, and your role in the process.

We'll discuss how measurement works so that you can begin developing a program for your own face-to-face marketing events and also be comfortable talking measurement with your clients to help them continuously improve their programs and thus grow your business with them.   

A New Look at the Creative Process - Why?

Presented By: Kerry Smith, President & CEO Red 7 Media, Inc., Robert Campbell Vice President International, Uniplan Group and Anthony Erpelding Vice President Creative Services Delphi Productions

As markets have changed, so does the creative process need to evolve, to adapt.  Marketers today are struggling with how to break through marketing clutter and make connections with highly targeted individuals and groups.  The goal is not just to “wow” audiences, but to engage them in a dialogue. In this session you’ll learn:

• How leading marketers are focusing on the design of their events and exhibits to accomplish measurable business results,
• How to go about a creative process that is guaranteed to succeed
• See how exhibit companies are changing to meet the needs of today’s customers. 

 

Challenges & Opportunities of Going Green

Finding sustainable solutions presents challenges, but opportunities await us as well.  Exhibit builders are not alone in sensing that "going green" will be challenging. Our panel will present thought provoking practices and has grassroots solutions for your consideration. By embracing the notion, you may expect cost-saving opportunities for your business. We encourage an open exchange about real-world challenges, obstacles, and successes we've encountered. Learn how one national exhibit house led their designers and shop to think “reuse and recycle” as a first step, and how another design-builder is marketing green exhibitry and responding to client demands for a sustainable exhibit.

Panel participants:
Tom Bowman; Principal, Bowman Design Group
Jory Pradjinski; Account Executive, Triad Creative Group
Joel Katzowitz; Design Director, Czarnowski Exhibit Services

Moderator:
Travis Stanton; Editor, EXHIBITOR Magazine Group 

Negotiating Skills Workshop
Sponsored by: EACA
Moderated by: Jim Wurm, EACA

Are you getting all that you want from your customers, suppliers, employees? It's true that, in business and in life, you can't get all that you want but you can get what you ask for in a negotiation. This workshop will provide all attendees with tried and true negotiating techniques that will help you get more of what you want while improving your relationships with your negotiation partners.  Be sure to take part in this fun and interactive workshop that be sure to set you on a path toward greater success in 2008.  

Friday, November 30

Afternoon education Sponsored by: Exhitbitor Show 2008 & Derse Exhibits

8:30 – 9:45 p.m.

Special Breakfast Presentation on Intellectual Property
Presented by: Alan Cordial, calan communications & John Pavek, EXHIBITOR Magazine Group

Is this business critical issue on your company's strategic radar? Join us as we review the results from an unprecedented industry-wide survey and discuss the next steps as the leading advocacy group for our membership.

2:30 – 3:45 p.m.

EACA Feature Presentation
Moderated by: Rick Farrell, Tangent Knowledge Systems

The EACA will empanel four senior procurement executives from leading corporate marketers to examine and explore the new realities behind the procurement and contracting for exhibits and exhibit services.   Moderated by Rick Farrell of Tangent Knowledge Systems this presentation will give all attendees an inside look at the decision making methodology that drives procurement of exhibit properties and services as well as tips and techniques to successfully navigate this challenging process.

Keynote Presentation: